By definition, true Privacy by Design means that your personal data is not able to be technically ‘snooped’ by a central third party, in this case that would be us. But the very nature of the web allows third parties to collect your personal and behavioural information – storing it, using it, and disclosing it to other parties. A web store could, for example, gather information about our browsing habits and sell the information to online marketers so they know what to offer us.
Behavioural tracking – or collecting and interpreting market research data from browsing sessions – has evolved into a billion-dollar business in which vast amounts of human data change hands for large sums of money. This is undermining our privacy in ways which most of us are still largely unaware. But with the internet’s current technology, we do not have the possibility to guarantee your privacy. But we do strive to follow the principles, and rely on your trust.
When you visit web pages, you browse across a myriad of data collection points without giving your permission, except perhaps for cookies. First, an anonymous system tracks your search history and browsing habits. Then it feeds your user profile to marketers who use it for targeted advertising. This holds you inside a filter bubble where algorithms feed selected information to you, while isolating you from what you may be looking for, or even more relevant information.
Hear what Britain’s Information Commissioner says about this practice.
“We would like to see more organisations integrating core privacy considerations into existing project management, and risk management methodologies and policies.”
The Commissioner wants web-based businesses to build consumer privacy into their culture.
Privacore will lead by example. We made a non-negotiable, positive decision NOT to monitor and track individual user behaviour in all of our products, and to respect consumer privacy. We actually went further, and deleted all tracking code from our software. But even then, our guarantee of privacy is one based on trust, technically the nature of browsing the web would still allow us to collect data about you – but we don’t. We are continually discussing different methods and projects to find a way to guarantee your privacy technically.
We want to give you an easy and secure way to control your privacy within this safe environment we have created. With us, you are opted-out from all tracking unless you make a conscious decision to opt in to each individual website. To achieve this, the default settings in our products are set to the maximum privacy level, and you can control what you want to share.
We build our products to meet our “Privacy by Design” principles and we subscribe to the following foundational values in everything we do.
“To us Privacy by Design is about building privacy and user control into the core of our products, but even that is technically Privacy by Policy in internet’s current state.”
– BR, Privacore founder