Advertising is not the problem for online publishers

Advertising has been around for decades, in print, on radio, on television, and now on the internet. They are the primary way in which brands get seen and try to grow their customer base. Most of the world is highly commercial, and for a company to succeed they need to get the word out about what … Continue reading Advertising is not the problem for online publishers

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Is advertising the problem?

There is a growing concern about online advertising. Privacy advocates are campaigning against the tracking used by advertisers, and publishers, advertisers and online advertisement agencies are increasingly at war with ad-blockers. In an article last year on the independent newsroom ProPublica, Julia Angwin reported that Google quietly dropped their ban on personally identifiable web tracking. Starting … Continue reading Is advertising the problem?

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